![Barriers To Buying Internet Of Things Devices [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2016/04/203593.gif "Chart - Barriers To Buying Internet Of Things Devices")
The internet of things (IoT) has a wide-ranging impact across many categories, from healthcare to travel. And consumers are even embracing smart home devices. However, when it comes to purchasing an IoT device, cost is a top barrier.
According to a November survey from Accenture, nearly two-thirds of internet users worldwide said that one of the barriers to purchasing IoT devices and services were the fact that they are too expensive.
In addition, almost half of respondents said they were concerned about privacy and security, and these issues were another hindrance to purchasing an IoT device. The uncertainty about which device would be of use to them, as well as the confusion around these IoT devices more generally, were other barriers to purchase. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.