![Top & Most Challenging Lead Nurturing Tactics [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2016/03/Ascend2-Lead-Nurturing-Tactics-Dec2015.png "Chart - Top & Most Challenging Lead Nurturing Tactics")
The creation of relevant content is considered both the most effective and the most difficult online lead nurturing tactic, according to an Ascend2 survey of 220 marketing, sales and business professionals around the world, the vast majority (79%) of whom are B2B-focused. Indeed, nurturing prospects is the top goal of content marketing, per data contained in MarketingCharts’ report on B2B digital marketing, which also maps out content effectiveness by stage of the buying cycle.
Meanwhile, the Ascend2 survey indicates that increasing conversion rates (68%) and sales opportunities (68%) are the most important objectives of a lead nurturing strategy, with email (78%) and websites (48%) considered the most effective channels for lead nurturing purposes. Â Read the rest at MarketingCharts.
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