![Interest In Virtual Reality By Generation, October 2015 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2016/02/200944.gif "Chart - Interest In Virtual Reality By Generation")
Although virtual reality is still in its early stages, consumer interest is highest among Gen Z. But younger generations aren’t the only ones fascinated by the technology; older generations are drawn to it too.
According to October 2015 data from Greenlight VR and Touchstone Research, 79% of Gen Z US internet users—defined as those ages 10 to 18—said they are interested in virtual reality. But other generations were also drawn to the technology.
Almost three-quarters (73%) of millennials said they are interested in virtual reality and 70% of Gen Xers said they were as well. Virtual reality even appeals to baby boomers; 64% of them said they were interested in it. Read the rest at eMarketer.
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