![Facebook Brand Post Interaction Rates By Content Type, 2014 vs 2015 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2016/01/Adobe-Facebook-Brand-Post-Interaction-Rates-by-Post-Type-in-Q3-Nov2015.png "Chart - Facebook Brand Post Interaction Rates By Content Type")
Image and video post interaction rates on Facebook dropped on a year-over-year basis in Q3, as they did in Q2, with the opposite trend apparent for link and text posts, according to Adobe Digital Index. Indeed, link posts (1.6% interaction rate) continue to rival video posts (1.7%) in interaction rates, per the report. Interaction rates declined across the major industries tracked (retail, media, financial, and travel), with the biggest drop coming for the retail industry (3.4%, down from 4.8%). Read the rest at MarketingCharts.
Source: Adobe Digital Index
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