![Consumer Attitudes Toward Brand Advocacy By Generation, October 2015 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2016/01/Trendera-Brands-and-Controversial-Social-Issues-Oct2015.png "Chart - Consumer Attitudes Toward Brand Advocacy By Generation")
When it comes to controversial social issues, around half of youth (13-35) and Gen Xers (36-50) feel that brands should stick with their core beliefs even if goes against popular opinion, according to results from a Trendera survey. Still, roughly one-quarter of respondents feel that brands shouldn’t react at all as they shouldn’t be involved in social issues, with a similar proportion feeling that brands shouldn’t react due to the likelihood of offending someone.
Interestingly, the youngest respondents (13-20) were more likely than Gen Xers to feel that brands should react based on popular opinion (34% vs. 22%). Read the rest at MarketingCharts.
Source: Trendera
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