![Snapchat Users By Age, 2013 vs 2015 [CHART]](http://www.emarketer.com/images/chart_gifs/197001-198000/197169.gif "Chart - Snapchat Users By Age")
Snapchat captured the interest of 36% of marketers surveyed. Each of the top three platforms named was a visual social network.
According to comScore, Snapchat penetration has risen dramatically among smartphone app users in the US. Among 18- to 24-year-olds, a majority now use the app—though its reach is still a tiny 8% among those over 35.
eMarketer estimates that 40.7% of US smartphone users will use Instagram at least monthly this year, while 18.1% of internet users will use Pinterest.
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