![Mobile App User Churn Rate, September 2015 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2015/12/Localytics-Mobile-App-User-Churn-Rate-Sept2015.png "Chart - Mobile App User Churn Rate")
Some 58% of mobile app users will become inactive within the first 30 days after downloading an app, and three-quarters will churn within the first 3 months, reports Localytics. But churn rates are significantly lower among users who log more sessions in the first days post-download, down to 29% among those who use an app 3 times in the first 3 days after download. Localytics suggests paying close attention to the onboarding experience, targeting new users with remarketing campaigns, and offering a “new friend” promotion via push notification or email. Read the rest at MarketingCharts.
Source: Localytics
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