![Top Technical Challenges To Implementing Big Data, May 2015 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2015/10/191364.gif "Chart - Top Technical Challenges To Implementing Big Data")
Companies’ increased customer focus, demand for business growth and expansion and the need to keep up with competitors are all fueling big data adoption, according to industry sources. In a February 2015 study conducted by Vanson Bourne for CA Technologies, improving the customer experience (60%) and the need to get new customers (54%) were the leading factors driving the need for big data projects, according to IT managers worldwide. Increasing top-line revenue growth (46%), entering new markets (42%), keeping up with the competition (41%) and outpacing competitors (34%) followed.
May 2015 polling by 2nd Watch found similar results. Here, US IT and business execs cited identifying new areas for business growth or product strategy (33%) as well as areas for operational efficiency and cost savings (28%) as the top drivers for big data plans, followed by better understanding customers and improving the customer experience (25%).
However, challenges related to skill sets and poor technology arise when it comes to actually implementing big data. Among 2nd Watch respondents, data quality issues, outdated infrastructure and a lack of internal expertise were the biggest hurdles to execution. Read the rest at eMarketer.
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