![Mothers' YouTube Video Preferences, Q1 2015 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2015/09/Compete-Top-Indexing-YouTube-Categories-Mothers-in-Q1-July2015.png "Chart - Mothers' YouTube Video Preferences")
Mothers are avid viewers of YouTube videos, being slightly more likely than the overall internet browsing population to visit YouTube on a monthly basis, according to data from Compete. While music (26%) videos capture the greatest share of mothers’ viewing, this demographic under-indexes the average viewer when it comes to watching music videos. Instead, the top-indexing categories for mothers are family (+63%), how-to (+37%) and animals (+34%), per the report. Read the rest at MarketingCharts.
Source: Compete
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