Smartphones have grown to represent almost 1 in 5 visits to US e-commerce retailers, per the latest quarterly report from Monetate. But those increases are causing them to drag down overall e-commerce metrics, as smartphones continue to have significantly lower conversion and add-to-cart rates than tablets and computers, indicating that they are still being used more for research than for purchases. Source: Monetate
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![Chart- US eCommerce Metrics by Device US eCommerce Metrics by Device, Q1 2015 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2015/09/Monetate-US-E-Commerce-Metrics-by-Device-in-Q1-Jun2015.png)