![Marketers' Top Challenges To Understanding Their Audiences, August 2015 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2015/08/HotwirePR-Marketers-Better-Knowing-Audiences-Aug2015.png "Chart - Marketers' Top Challenges To Understanding Their Audiences")
Marketers need to understand who their audiences’ influencers are, as this is the top factor (of 4 identified) preventing them from better knowing their audiences, according to a Hotwire PR survey of 300 senior marketing decision-makers. Somewhat surprisingly, the integration and analysis of data was the least-cited factor, despite other research suggesting that troubles with data are hindering marketers’ ability to gain a single view of the customer. Source: Hotwire PR
Posted in Consumer Behavior, Influencer Marketing
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