Strategies & Tactics With Greatest Effect On Email Marketing, November 2014 [CHART]

Strategies & Tactics With Greatest Effect On Email Marketing, November 2014 [CHART]

Marketers in the DMA research ranked tools that enabled them to find a 360-degree view of customer and brand interaction as the technology that would have the greatest effect on their email marketing efforts. Similarly, around two-thirds said the ability to share email content seamlessly across silos and channels and technology that enabled real-time, cross-channel email insights would have the greatest impact.

There’s a human aspect to meeting the need for a single customer view, as well. Six in 10 digital marketers said having a CMO who valued integrating email with other channels would have the biggest effect on email marketing efforts. Read the rest at eMarketer.

The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

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