![Frequency With Which Americans Wear Health Tracking Devices, January 2015 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2015/04/187402.gif "Chart - Frequency With Which Americans Wear Health Tracking Devices")
Wearables present doctors with another way to collect patient info, and recent data suggests users are willing to share this with physicians. According to Nuance, 25.0% of US internet users brought health data from a personal health monitoring device when going to a physician visit.
In research conducted in December 2014 by Harris Poll for A&D Medical, around one-fifth of US internet users said they would use connected health devices to allow their doctor to be “in the know” to prevent surprises during visits, and a similar percentage said they would allow their doctor to monitor their health 24/7 if necessary.
About one-quarter of internet users in the KR and Makovsky study said they would be willing to use a wearable device to manage health in order to communicate with doctors, and 20% would store questions for future visits.
Health tracker owners are frequent users, meaning their devices are likely ripe with data about their daily lives and habits—and how healthy they are. One-third of Research Now respondents said they always wore their wearable health trackers, and just under a quarter only took them off to sleep. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.