![Customers' Top Priorities For The Next 12 Months, February 2015 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2015/03/DukeCMOSurvey-Customers-Top-Priorities-Feb2015.png "Chart - Customers' Top Priorities For The Next 12 Months")
CMOs narrowly give the edge to excellent service (23%) over product quality (22%) and a trusting relationship (21%) when it comes to their customers’ top priorities in the next 12 months, according to the latest edition of the CMO Survey from Duke University’s Fuqua School of Business. Over the past couple of years (analyzing only February editions of the bi-annual study), fewer CMOs have cited low price and brand as their customers’ top priorities. Source: Duke University’s CMO Survey [PDF]
Posted in Consumer Attitudes, Consumer Behavior
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