![Benefits Of Marketing Automation For B2B, March 2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2015/02/174850.gif "Chart - Benefits Of Marketing Automation For B2B")
A March 2014 study by Regalix found an overwhelming percentage of business-to-business marketers polled worldwide saw benefits from marketing automation in the area of improved lead management and lead nurturing, measureable results and enhanced targeting and personalization.
Further, a global survey in October 2014 of more than 300 US marketing executives conducted by Forbes Insights and Turn, a provider of real-time data analytics products, found that marketers proactive in leveraging data-driven marketing were “three times more likely than laggards to report achieving competitive advantage in customer engagement/loyalty (74% vs. 24%) and almost three times more likely to have increased revenues (55% vs. 20%).”
Marketers also see benefits from marketing automation in being able to shorten the sales cycle and close deals more quickly. Read the rest at eMarketer.
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