Slightly more than one-third of travel content sharing on social networks and email comes from users aged 18-35, compared to only 22% of general content sharing for this demographic, according to a ShareThis study. The study also notes that while women account for 55% of travel content browsing, they represent 71% of travel content sharing. In other demographic results, the report finds that Asians and Hispanics are the most engaged with travel content, and African-Americans the least. Source: ShareThis
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![Chart - Travel Content Sharing By Age Group Travel Content Sharing By Age Group, December 2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2015/01/ShareThis-Travel-Content-Sharing-by-Age-Group-Dec2014.png)