![Consumer Willingness To Pay For New TV Programming, December 2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2014/12/Centris-New-Pay-TV-Packages-Dec2014.png "Chart - Consumer Willingness To Pay For New TV Programming")
How much would consumers pay for alternative pay-TV packages that combine basic service with streaming options from Netflix and from HBO (which recently announced that it will launch a standalone OTT service)? The good news for pay-TV providers, according to survey results from Centris Marketing Science, is that consumers seem willing to pay extra to add OTT to a basic internet + pay-TV package. The bad news, though, is that they’d expect this bundle to come at a significant discount. More interesting data points for the weekend follow. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.