![Consumer Electronics Purchase Intent, December 2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2014/12/Ipsos-CE-Purchase-Intent-US-Adults-Dec2014.png "Chart - Consumer Electronics Purchase Intent")
8 in 10 American adults have at least heard of wearables, and more than 4 in 10 are very familiar with them, details Ipsos in a new study. The report indicates that some 18% of US adults intend to purchase a wearable device within the next 12 months. That puts wearables ahead of streaming media devices (16%) and e-readers (15%) in purchase intent, per the survey.
The top consumer electronics device in terms of purchase intent is the smartphone (39%), which has seen its penetration growth slow in recent months. Laptops (28%) and tablets (27%) are next, followed by smart TVs (20%). Read the rest at MarketingCharts.
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