US Online Video Completion Rates By Device, Q2 2014 [CHART]

US Online Video Completion Rates By Device, Q2 2014 [CHART]

Few videos were watched to full completion during Q2, reports Adobe, although videos viewed on desktops were 3 times more likely than those viewed on mobile devices to reach 75% completion. Separately, the study finds that mobile devices were responsible for more than 1 in 4 video starts in Q2 (26.6%), up from 18.6% a year earlier. Source: Adobe [PDF]

Read the rest at MarketingCharts.

The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

Categories