![How Small Businesses Plan To Convert Holiday Shoppers, September 2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2014/12/180936.gif "Chart - How Small Businesses Plan To Convert Holiday Shoppers")
It takes more than holiday cheer to drive sales, though. Preparedness is also key, and the majority of respondents were ready for the season to begin. Nearly 55% were at least somewhat prepared, and an additional 33.7% had started prepping. Volusion also noted that a positive attitude usually meant a higher level of preparation: 58% of SBOs who were optimistic about higher online sales this year were prepared for holiday shopping to start.
It takes more than holiday cheer to drive sales, though. Preparedness is also key, and the majority of respondents were ready for the season to begin. Nearly 55% were at least somewhat prepared, and an additional 33.7% had started prepping. Volusion also noted that a positive attitude usually meant a higher level of preparation: 58% of SBOs who were optimistic about higher online sales this year were prepared for holiday shopping to start. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.