![Share Of Affluence By Generation, December 2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2014/12/Nielsen-Mass-Affluent-by-Generation-Dec2014.png "Chart - Share Of Affluence By Generation")
While Baby Boomers (aged 49-67) and Millennials (19-36) each account for an equal 24% of the US population, Boomers represent almost three times the share of the adult Mass Affluent population (41% vs. 14%), per data contained in a recent Nielsen report. Separately, the study indicates that the Mass Affluent population – defined as households with liquid assets between $250k and $1m excluding real estate – represent 11% of households, but 26% of total wealth. Source: Nielsen
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