![Executives' Familiarity With Internet Of Things (IoT), May 2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2014/12/177221.gif "Chart - Executives' Familiarity With Internet Of Things")
The internet of things (IoT) has been a topic of debate among technologists for years, but the term is only just making its way into the mainstream. In fact, a May 2014 survey conducted by Edelman Berland for GE found that 44% of business executives worldwide had never heard of the IoT.
That will change in 2015, according to a new eMarketer report, “Key Digital Trends for 2015: What’s in Store—and Not in Store—for the Coming Year.”
There’s little doubt the world is moving inexorably toward a more connected future, but the speed with which consumers and enterprises make the transition is still very much unclear. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.