![US eCommerce Benchmarks By Device, Q2 2014 [TABLE]](https://www.marketingcharts.com/wp-content/uploads/2014/09/Monetate-E-Commerce-Benchmarks-by-Device-in-Q2-Oct2014.png "Table - US eCommerce Benchmarks By Device")
Tablets (2.67%) continued to far outpace smartphones (0.94%) in conversion rates in Q2 (as they did in Q1), with the average conversion rate for tablet visitors being almost as high as the rate for desktop visitors (2.98%). Of note, though, smartphone traffic exceeded tablet traffic for the first time in Q2, at 15.6% share and 13.9% share of total e-commerce site visits, respectively. Globally, average order values were highest on desktops ($181), followed by tablets ($150) and smartphones ($116). Source: Monetate
Posted in eCommerce, Web Development
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