![Global Businesses Analyzing Big Data By Industry, May 2014 [CHART]](http://www.emarketer.com/images/chart_gifs/177001-178000/177220.gif "Chart - Global Businesses Analyzing Big Data By Industry")
Acquiring the expertise to understand the data is another challenge for brands. A May 2014 survey of global business executives by Edelman Berland for GE found that, on average, 44% of companies had increased their ability to understand large sets of data. Fast moving consumer goods companies—at 41%—were slightly under that average, but are exhibiting the desire to step up to the challenge of using data to create more targeted campaigns. Read the rest at eMarketer.
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