![Brand Attributes Millennials Most Covet, September 2014 [CHART]](https://www.marketingcharts.com/wp-content/uploads/2014/09/Initiative-Millennials-Top-Rated-Brand-Attributes-Sept2014.png "Chart - Brand Attributes Millennials Most Covet")
Three in 10 Millennials (aged 25-34) around the world are cynical about the way brands market to them, and that figure rises above 40% in the US and UK, finds Initiative in a new study. With such skepticism evident, brands should demonstrate their commitment to social causes and emphasize attributes such as authenticity and trustworthiness, per the study, which is based on a survey of almost 10,000 25-34-year-olds in 19 countries. Read the rest at MarketingCharts.
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