Mobile Website Traffic Share By Browser, April 2014 [CHART]

Mobile Website Traffic Share By Browser, April 2014 [CHART]

StatCounter reported similar results in July 2014. According to its research, Apple devices excluding tablets accounted for 51.6% of mobile internet traffic in Q2 2014, compared with 25.0% for Samsung, 4.7% for LG, 3.1% for HTC and 1.6% for RIM/BlackBerry.

And following the trend, StatCounter data showed that iOS was the No. 1 operating system (OS) in terms of mobile internet traffic, with a 51.7% share. The Android OS grabbed 42.4%, while BlackBerry claimed a measly 1.6%.

Taking this into account, it makes sense that Adobe found Apple’s Safari browser—the default search engine on its devices—accounted for 59.1% of website traffic on smartphones and tablets combined. Android was the browser with the second-biggest piece of the pie, with just over one-fifth of visits, and Google’s Chrome landed in third. However, Adobe noted that Google’s browser had increased its share at the expense of Safari and Android, a trend that may continue as the search giant makes moves to merge Chrome and Android. Read the rest at eMarketer.

The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

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