![Benchmarks: Global Email Inbox Placement Rates By Industry, September 2014 [CHART]](https://www.marketingcharts.com/wp-content/uploads/2014/09/ReturnPath-Global-Inbox-Placement-Rate-by-Industry-Sept2014.png "Chart - Benchmarks: Global Email Inbox Placement Rates By Industry")
Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014, with 11% classified as missing and 6% ending up in spam folders, details Return Path in its “Inbox Placement Benchmark Report 2014”. The overall 87% inbox placement rate hides some wide discrepancies in performance, though, as industries reliant on customer relationships were most likely to be successful. Read the rest at MarketingCharts.
Posted in Email Marketing, Online Behavior
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