![Familiarity With Home / Lodging Rentals Services, May 2014 [CHART]](http://www.emarketer.com/images/chart_gifs/179001-180000/179499.gif "Chart - Familiarity With Home / Lodging Rentals Services")
Airbnb may have put a dent in the leisure travel industry, but the home and lodging rentals services space as a whole still has some way to go before it becomes mainstream.
According to a May 2014 study by Warren Weiss Co. for Travel Weekly, just 8% of US leisure travelers—internet users ages 21 and older who had taken at least one overnight leisure trip in the past 12 months—had heard of and used a home and lodging rentals service such as Airbnb or HomeAway, while 63% of respondents had never heard of them before. Read the rest at eMarketer.
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