![Top Content Sources For Business Executives, October 2014 [CHART]](https://www.marketingcharts.com/wp-content/uploads/2014/10/EIUPeppercomm-Top-Content-Sources-for-B2B-Execs-Oct2014.png "Chart - Top Content Sources For Business Executives")
Online search tools are more important to B2B executives than company websites and recommendations when it comes to finding content from companies that is credible and trustworthy, according to a recent survey. Separately, when asked how they use various sources to find content created by a particular organization, 63% of respondents said they use search often, far ahead of the proportion saying they often consult the official online presence of the company (42%). Source: Economist Intelligence Unit / Peppercomm
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