![Facebook Post Interaction Rates By Industry, 2013-2014 [CHART]](https://www.marketingcharts.com/wp-content/uploads/2014/10/Adobe-Facebook-Post-Interaction-Rates-by-Industry-in-Q3-Oct2014.png "Chart - Facebook Post Interaction Rates By Industry")
The retail industry topped all others tracked in Q3 post interaction rates (comments, likes, shares, and other interactions), with its 4.18% average representing a 13% increase over the year-earlier period. No other industry experienced an increase in post engagement rates. Separately, the study notes that average organic impressions on Facebook decreased by 50% year-over-year in September, while paid impressions grew by 5%. Source: Adobe
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