![Average Time Spent Per Day On Facebook, 2010-2014 [CHART]](http://www.emarketer.com/images/chart_gifs/179001-180000/179513.gif "Chart - Average Time Spent Per Day On Facebook")
While 6.0% of US adults’ digital media time is spent on Facebook, nearly 10% of US digital ad spending flows to the site, which is in direct contrast to all other digital media we track. Nearly half of major media time each day will be on digital devices in 2014, or 5 hours, 46 minutes, yet only 30.5% of total major media ad spending will go toward digital channels. Read the rest at eMarketer.
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