![US Retail & eTail eCommerce Holiday Season Sales, 2012-2014 [TABLE]](http://www.emarketer.com/images/chart_gifs/178001-179000/178705.gif "Table - US Retail & eTail eCommerce Holiday Season Sales")
Although Apple baked beacon protocols into iOS 7 in October 2013, the news was too early to have any impact on last holiday season. Since then, however, retailers have begun to test them in-store. “Retailers, especially the national retailers, are trying [beacons] out, seeing how things go,” said Chris Damron, chief innovation officer at BeaconStream, a proximity-based mobile marketing platform. Read the rest at eMarketer.
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