![Most Popular Mobile Videos Watched By US Mothers, September 2014 [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2014/10/BabyCenter-Most-Popular-Smartphone-Videos-Among-Mothers-Sept2014.png "Chart - Most Popular Mobile Videos Watched By US Mothers")
Some 88% of expectant women and mothers with children up to 8 years old own a smartphone, reports BabyCenter, with the most common activities being texting and social media. The study finds that roughly one-third of smartphone-owning mothers surveyed watch videos on their devices daily: the most commonly viewed videos are short clips for entertainment, with how-to/tutorial videos also popular. Among how-to or tutorial videos, cooking, DIY home improvement and crafts are the most commonly viewed. Source: BabyCenter [PDF]
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