US millennial women make up a huge group that is almost impossible to characterize. For one thing, the age range covers those still in high school all the way through women approaching their mid-30s. And they are a more ethnically diverse generation than any that has come before, according to a new eMarketer report, “Millennial Women: How Their Social Network Usage, Shopping Habits and Personal Finances Add Up.”
Nevertheless, in interviews with eMarketer, executives at a variety of marketing and media companies suggested some broad ideas for addressing US millennial females. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.
![Chart - Select Technologies Used By US Woman Aged 18-34 Select Technologies Used By US Woman Aged 18-34, 2014 & 2018 [CHART]](http://www.emarketer.com/images/chart_gifs/178001-179000/178084.gif)