![Top Retail Revenue Drivers, September 2014 [CHART]](https://www.marketingcharts.com/wp-content/uploads/2014/09/KPMG-Most-Significant-Retail-Revenue-Drivers-Sept2014.png "Chart - Top Retail Revenue Drivers")
While global marketers responding to a recent survey attested to focusing more on customer acquisition than retention, senior US retail executives surveyed by KPMG for a new report [PDF] believe that customer retention will be the most significant driver of their company’s revenue growth over the next 1-3 years. That reflects waning customer loyalty in the retail sector, and is likely a driver of retailers’ increased customer-centric focus.
Indeed, some 41% of respondents plan to increase their investments over the next year in technology that directly enables them to better engage and serve customers, including one-quarter who will be upping their spending for such technologies by more than 10%. Read the rest at MarketingCharts.
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