![US Pay-TV Penetration, 2010-2014 [CHART]](https://www.marketingcharts.com/wp-content/uploads/2014/09/LRG-Pay-TV-Penetration-2010-2014-Sept2014.png "Chart - US Pay-TV Penetration")
Some 84% of US households subscribe to a form of pay-TV service, down from a peak of 89% in 2010, per LRG, with the penetration rate decline mostly attributed to an increase in occupied housing with no concurrent increase in the number of pay-TV subscribers, which has remained relatively flat. Notably, the percentage of non-subscribers citing the internet or Netflix as their main reason for not subscribing has grown from 3% in 2009 to 11% this year. Meanwhile, non-subscriber rates are higher than average among TV households with annual incomes less than $50,000 (22%) and among those who have moved in the past year (22%). Source: Leichtman Research Group (LRG)
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