Mobile Share Of eCommerce Spending, Q2 2010-Q2 2014 [CHART]

Mobile Share Of eCommerce Spending, Q2 2010-Q2 2014 [CHART]

Mobile commerce spending grew by 47% year-over-year in Q2, buoyed by a 75% gain in tablet spend (as opposed to a 29% rise in smartphone commerce). With desktop-based e-commerce growing by a more modest 10%, mobile accounted for 11.1% share of total e-commerce spend during the second quarter, up from 8.6% during the year-earlier period. Separately, an Internet Retailer report predicts that the 500 leading retailers in mobile commerce will see smartphone and tablet sales grow by 80% this year to represent 21% share of their e-commerce sales. Source: comScore

Read the rest at MarketingCharts.

The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

Categories