In June 2014, Google shared insights from a recent study that showed YouTube was an influential medium on the path to purchase for various consumer categories like vehicles, beauty products and smartphones. Read the rest at Search Engine Land.
![Types Of Influences During Customer Journey [INFOGRAPHIC]](http://searchengineland.com/figz/wp-content/seloads/2014/09/path-to-purpose_infographic.jpg "Infographic - Types Of Influences During Customer Journey")
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