![Business Execs' Familiarity With Internet Of Things, May 2014 [CHART]](http://www.emarketer.com/images/chart_gifs/177001-178000/177221.gif "Chart - Business Execs' Familiarity With Internet Of Things")
According to a May 2014 study by Edelman Berland for GE, the majority of business executives worldwide had at least heard of the IoT; however, familiarity was low, with more than half of respondents who had heard of the IoT saying they weren’t sure what it meant. Meanwhile, 44% had never even heard of the concept.
Edelman Berland/GE defined the internet of things as “the next generation of internet, integrating complex physical machinery with networked sensors and software.” Read the rest at eMarketer.
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