![Content Marketing Metrics, Leaders & Followers [TABLE]](http://blog.visual.ly/wp-content/uploads/2014/08/Screen-Shot-2014-08-17-at-10.24.59-PM.png "Table - Content Marketing Metrics, Leaders & Followers")
An Aberdeen Group report revealed that the most effective content marketers are also those most likely to measure. The study split its sample of organizations using content marketing into two groups: ‘leaders’ – the top 35% most effective companies – and ‘followers’ – the bottom 65%. The link between content marketing success and content marketing measurement is far from a coincidence. Measurement is a must. Read the rest at Visual.ly.
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