Net neutrality would seem to have little or nothing to do with the internet of everything, but that’s only because current debates about “fast lanes” and “slow lanes” have centered around the delivery of video content, particularly streaming video from over-the-top (OTT) services like Netflix, which consume a lot of internet bandwidth. Broadband service providers, which typically also offer TV and/or streaming video services of their own, have paid enormous sums to build bigger data pipes. They regard OTT services as a threat in more ways than one: as a potential siphon of their customer base and a burden on networks for which the OTT services have not paid, according to a new eMarketer report, “Key Digital Trends for Midyear 2014: The Internet of Things, Net Neutrality, and Why Marketers Need to Care.” Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.