![Consumers Willing To Pay For Overnight Delivery Of eCommerce Purchases, June 2014 [TABLE]](http://www.emarketer.com/images/chart_gifs/176001-177000/176807.gif "Table - Consumers Willing To Pay For Overnight Delivery Of eCommerce Purchases")
Likely due to their aversion to shipping fees, female and older internet users were the least willing to pay more for same-day and overnight delivery when shopping digitally. More than one-quarter of men said they would pay for either, compared with 18% of women. A high 37% of millennials were willing to pay for either service, compared with just 6% of matures, 15% of baby boomers and 20% of Gen Xers.
But no matter how you slice it, most respondents would rather save a buck than get their items instantly: 70% wouldn’t pay for same-day or overnight delivery when shopping digitally. Read the rest at eMarketer.
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