![Value Of Social Business To Organizations, July 2014 [CHART]](https://www.marketingcharts.com/wp-content/uploads/2014/07/MITDeloitte-Social-Biz-Value-to-Orgs-July2014.png "Chart - Value Of Social Business To Organizations")
While social business (defined to “include activities that use social media, social software and technology-based social networks to enable connections between people, information and assets”) is often seen as the realm of B2C companies, almost 6 in 10 B2B respondents to this year’s global survey agreed that social business has positively affected their organization’s business outcomes, not far behind the two-thirds of B2C executives sharing that sentiment. The authors note that B2B companies are leveraging social business in a number of ways, including social data analysis to aid in product development. Source: MIT Sloan Management Review / Deloitte
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