![America's Most (And Least) Respected Brands, July 2014 [TABLE]](https://www.marketingcharts.com/wp-content/uploads/2014/07/CoreBrand-Most-Least-Respected-Corporate-Brands-July2014.png "Table - America's Most (And Least) Respected Brands")
Coca-Cola tops CoreBrands’ list of most respected brands, breaking last year’s tie with PepsiCo, which came in second this year. IBM, Apple and GE each broke into the top 10 this year, with IBM benefiting from greater familiarity (the rankings are based on familiarity and favorability scores). Meanwhile, Delta Airlines is this year’s least-respected brand, suffering from low favorability scores despite high familiarity. This year, Philip Morris fell off the least-respected list, no longer qualifying due to a drop in familiarity. Source: CoreBrand [PDF]
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