![Most Valuable Customer Conversations According To B2B Salespeople, July 2014 [CHART]](https://www.marketingcharts.com/wp-content/uploads/2014/07/CorpVisions-B2B-Sales-Most-Valued-Conversations-July2014.png "Chart - Most Valuable Customer Conversations According To B2B Salespeople")
B2B marketers and salespeople around the world identified conversations in which they create opportunities from the status quo as their most valuable in helping them reach quota. Some 38% chose this as the conversation with the most impact, followed by effective executive conversations (16%), and conversations in which they achieve successful competitive differentiation (14%). Notably, the conversations in which they must demonstrate financial justification and master purchase negotiations are rated the least valued, possibly tied to the finding that they’re also the most pressure-filled. Source: Corporate Visions
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