Marketing Execs' Attitudes Toward Ability To Measure Business Contributions, April 2014 [CHART]

Marketing Execs' Attitudes Toward Ability To Measure Business Contributions, April 2014 [CHART]

VisionEdge and ITSMA found that marketers worldwide felt they were doing a good job at proving their effect on business to their leadership teams, with nearly two-thirds agreeing or strongly agreeing with this statement.

In addition, about 25% of respondents were actually hearing praise from their leadership teams about how they were measuring and reporting marketing’s value to the organization. Read the rest at eMarketer.

Row circle Shape Decorative svg added to bottom

The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

Categories