![Media Multitaskers By Age & Gender, July 2014 [CHART]](https://www.marketingcharts.com/wp/wp-content/uploads/2014/07/IABProsper-Age-Gender-Distribution-of-Media-Multitaskers-July2014.png "Chart - Media Multitaskers By Age & Gender")
Some 43% of US adults regularly go online while watching TV, and these “media multitaskers” tend to be young and female, per the report. African-Americans also over-index in this behavior; they comprise 22% of media multitaskers, versus 18% of the adult survey sample. Source: IAB / Prosper Insights & Analytics [PDF]
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