![Attitudes Toward Private Label Shopping By Generation, June 2014 [CHART]](https://www.marketingcharts.com/wp/wp-content/uploads/2014/07/IntegerGroupMARCResearch-Private-Label-Shopping-by-Generation-Jul2014.png "Chart - Attitudes Toward Private Label Shopping By Generation")
Roughly one-third of Millennials (<30) surveyed agree that they get information from friends and family about store brands before trying them, compared to 23% of Gen Xers (30-50), 14% of Boomers (51-69) and 10% of respondents aged 70 and older. Millennials were also the most likely to agree that they ask sales associates which brand offers the best quality for the price. Source: The Integer Group / M/A/R/C Research
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