![Spending On Branded Mobile Content, Q1 2014 [CHART]](http://www.emarketer.com/images/chart_gifs/175001-176000/175171.gif "Chart - Spending On Branded Mobile Content")
Still relatively new, branded editorial media on mobile devices is luring consumers in. Data released in June 2014 by Sharethrough showed high engagement in Q1 2014 (2.2%) for branded editorial media content promoted worldwide through the company’s Sharethrough Exchange via native, in-feed ads on mobile.
Looking at the different editorial media types, content that lived on an owned site saw the most dollars by a long shot, as distribution grew 31% between Q4 2013 and Q1 2014 to grab 68% of spending. Though it claimed a much smaller share of the pie, sponsored editorial media, which lives on a professional publisher’s site, served to mobile devices saw a large increase in spending. Meanwhile, earned media—an article written about a brand that it did not pay for—grabbed the remaining 3%. Read the rest at eMarketer.
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