![Marketing Decision-Makers’ Unmet Needs, June 2014 [CHART]](https://www.marketingcharts.com/wp/wp-content/uploads/2014/06/Domus-Marketers-Unmet-Needs-June2014.png "Chart - Marketing Decision-Makers’ Unmet Needs")
More than 8 in 10 marketing and advertising decision-makers surveyed by Domus say they have needs not currently being met by internal staff or agencies. The persistent ROI problem comes to the fore yet again, with a leading 43% of those respondents saying that measuring and reporting the business impact and ROI of marketing and advertising programs is an unmet need. Separately, 64% of respondents agree with the statement: “There is ‘digital dysfunction’ at my company (e.g., uncertainty about how to best integrate digital strategies into our marketing mix).” Source: Domus
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.